Internal Branding and Driving Employee Retention

In today’s workforce, marketing and branding are no longer just outward-facing. They’re internal necessities. For one of Novus’s partners, this realization marked a turning point. In an era defined by high employee turnover and rising expectations, internal branding became just as critical as customer-facing marketing. The Shift in Workforce Expectations There was a time when […]

Industrial Branding Revamp for Aerospace Company

In 2024, Novus partnered with a long-established aerospace support services company, an organization with decades of industry experience but a brand that no longer reflected its true capabilities. What followed was not just a redesign, but a complete transformation: a modern industrial brand built to compete, resonate, and lead in today’s aerospace market. Starting with […]

B2B Digital Marketing Campaign Targeted to Manufacturers

In September 2024, Novus launched a strategic digital marketing campaign for one of its industrial industry partners, designed specifically to capitalize on one of the most critical windows of opportunity: end-of-year procurement planning. For certain industries, Q4 is more than just closing out the year, it’s when key decision-makers evaluate vendors and lock in partnerships […]